Music Merchandising and Branding With A Heart Of Gold
The backstory
In January of 2020 I created an e-commerce website that was connected to a print-on-demand platform. My intention was to design original music themed apparel for sale to musicians and music fans.
The challenge
In March, when everything shut down due to Covid, I decided to volunteer my services to touring musicians by designing custom apparel for them and setting up free store pages on my website.
My work
Word spread fast, and before long there were nearly 100 musicians selling merchandise onthe website. I was creating custom designs for the merch, setting up store pages that included short bios and links to their own websites, and also setting up the print-on-demand apparel and merch at different price points.
In order to generate awareness and support for the musicians’ stores I developed and executed cross-platform marketing and e-mail campaigns, and produced live streaming events.
The results
There are still nearly 100 musicians selling merchandise on the site, with sales generated every week.
To date, I’ve helped raise over $70k in support of musicians.
Let's Get To Work!
For more information or to receive a quote for upcoming projects please contact us below.
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