Music marketing with a heart of gold
In January of 2020, I created Wang Dang Doodle Tees, an e-commerce website that was connected to a print-on-demand platform. My intention was to design original, music-themed apparel for sale to musicians and music fans.
The Challenge
In March of 2020, everything shut down due to Covid…
I decided to switch gears and volunteer my services to touring musicians by designing custom apparel for them and then setting up free e-commerce web pages on the website.
My Work
Word spread fast in the community, and before long there were nearly 100 musicians, from around the world, selling merchandise on the website.
I was creating custom designs for the merch, setting up store pages that included short bios and links to their own websites, and also setting up the print-on-demand apparel and merch at different price points.
In order to generate awareness and support for the musicians’ stores, I developed and executed cross-platform marketing campaigns, e-mail campaigns, and produced live streaming music events.
The Results
There are still nearly 100 musicians selling merchandise on the site, with sales generated every week.
To date, I’ve helped raise over $90k in support of musicians.
