Sports equipment marketing with balls
In 2017, I was the Marketing Director for CET Enterprises which consists of two athletic clubs (Glenbrook Raquet Club & Glenbrook Paddle Club) and a tennis equipment manufacturing company, Hoparazzi Tennis Hoppers.
The Challenge - Hoparazzi Tennis Hoppers
Reporting directly to the CEO and serving as a key advisor and member of the senior management team, my primary responsibility was to drive sales using traditional and digital marketing platforms.
My Work
I developed marketing strategy, ideated and directed the execution for all of the marketing campaigns for the business.
Hands-on designer of all cross-platform branding and marketing campaigns.
Client-facing representative in sales and vendor meetings.
Managed marketing department spending, hiring and training of new staff.
The Results
Social media followers grew by 15% and online sales grew by 25% after the first year!
