Hard-Nosed Logo Design
The backstory
Working as a freelancer during the early 2000’s, I was hired by Damon Jackson (a local design agency) to develop a custom illustration for a logo design they were working on for Owens Corning.
The challenge
The rhino had to be eye-catching and appealing to people in the roofing industry. It had to look tough and durable like the product but also have a clean style that would be easy to reproduce in various formats.
My work
Starting out with hand-drawn sketches, I narrowed down some ideas that had potential. Some were just heads and some were full bodies. Then I developed each one digitally and gave them a smooth and clean style.
The result
The final version was selected and I supplied it in various formats. The same illustration is still being incorporated into the logo to this day.
Some rough drafts for this logo are shown below
Let's Get To Work!
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