Families have made “Tripoley Night” a tradition for generations which is why the board game Tripoley is in the Time Magazine list of the top 100 games of all-time. However, Cadaco was facing the loss of valuable shelf space at major retailers because the sales of their classic game were down. The president of the company warned me that attempting to change a classic retail packaging design will be “like putting make-up on your mama” because everyone will have a strong opinion. Well we said, game on!

Almost instantly, retail buyers that had lost interest in the game were excited again! Not only did sales immediately take-off but more items in the line were ordered so they actually gained shelf space! Cadaco’s sales of Tripoley DOUBLED in one year, as a result of our retail packaging design refresh.

The president of Cadaco’s opinion? They hit the jackpot!