SEO THAT IS DESIGNED TO CONVERT
How Do We Do It?
Step 1: Target Your Audience
When it comes to driving ideal customers to your website, our first step is to identify what qualities make up your dream customer(s).
- Are they in certain industries?
- Are they in the same size companies?
- Are they from specific locations?
- Do they have similar characteristics or interests?
We take the time to get to know you, and your business, then develop marketing personas for your best customers and base our campaigns on their goals.
Step 2: Keyword Research
Think about the last time you searched online for a product or service. Did you type in some industry jargon and buzzwords? Probably not. Most people search online for specific things, and type in the same ways that they talk ,or think, using normal words and phrases.
Did you know there are words that imply that someone intends to buy the thing they’re searching for, at that moment? We determine the keywords and phrases that your best customers are actually using in their searches, then develop a strategy for showing up when they type in the best ones.
Step 3: Create Super Content
Ok, now we know who your best clients are and what words they are using to find products or services just like yours. Now we hunker down and develop creative digital content for your website that incorporates that knowledge.
As experienced graphic designers and creative writers, we are experts at developing content that is visually exciting and generates interest. Types of content include:
- Blog posts
- News Articles
Step 4: Distribute Content
It is said that 70% of a strong SEO plan consists of “off-site” tasks.
This is where we really put our noses to the grindstone, and get the content on your website in front of as many of your ideal clients as possible. Just because we post great content doesn’t mean people will automatically come to your site, so we actively promote your website. Typical off-site tasks include:
- Submission to search engines and directories
- Link your content to relevant websites using our national network of local media outlets
- Share your content in industry forums and/or social platforms
Step 5: Analyze Results
Now that everything is up and running, we get back to where we began…. getting happy. We believe that SEO, to some extent, is a process of trial and error. Some things will just work better than others, it’s as simple as that.
Our focus is on making sure that your website traffic steadily grows and that your sales actually increase. With this in mind, we constantly analyze the results of our campaigns so that we can eliminate the content that is not working and emphasize the content that is working.
The constant analysis and optimizing of the content, the audience, and the conversions, is what SEO is all about.