Welcome To The Launch Pad


This is where you’ll find helpful tips and information I’ve learned along the way.

13 Free Facebook Advertising Tips

Facebook advertising doesn't have to be scary. In fact, it works best when it's actually amusing or informative. Here are 13 free Facebook advertising tips that have been proven to increase your conversions. 1. Facts and figures work – Mentioning the number of people using your product or service builds instant credibility. Viewers will see that [...]

Oct 18, 2017

50 Shades of Submission

Have you ever struggled with how to edit the submit button color in Contact Form 7? Usually when you set up a form it just appears with a dull grey button, how boring! I have a fast and easy way to change the color of the button, change the border color, add a radius, and [...]

Sep 19, 2017

11 SEO Tips To Include In Your Website

SEO can be a complicated process but there are some basic things you can do to improve your Search Engine Optimization. This is a list of 11 easy SEO tips and how you can incorporate them into your web pages starting today.   1. Keyword in the Page Title Search engines use title tags to [...]

Sep 18, 2017

Do you have Blogophobia?

If you knew that great new clients were trying to reach you, would you ignore their calls? The same situation happens on a daily basis when people search online for your product or service and you don't have a business blog.   These days, it's not enough to just have a website. Much like your [...]

Aug 28, 2017

Unbelievable business statistic

If you are struggling to find new customers, you should consider these facts. Nearly 90% of consumers search online before making a purchase and ecommerce in general grows by 23% every year.   There are many benefits to having a website for your business.   • Search Engine Optimization (SEO) is a cost-effective marketing tool [...]

Aug 20, 2017

Its Not You Its Your DNS

You have a new website which works great on the programmer’s demo page. You get hosting set-up and think that it’s only a matter of hours until the site is transferred to your hosting and you have a great new live site. But now it’s been awhile and your website is still not working even [...]

May 24, 2017

To Host Or To WordPress Host

Which GoDaddy service is best for you. That is the question. As a Web Developer I have dealt with this issue for dozens of clients and while I personally use a VSN plan on Bluehost, about 90% of my clients use GoDaddy shared accounts. I should say that overall my opinion of GoDaddy’s services and [...]

Apr 05, 2017

Eye Catching Information

After some extensive research on the way people look at websites, I have shared some of the most interesting findings below. These samples use eye-tracking technology to monitor how viewers actually look at websites and the results can teach us valuable lessons. A. When you are assembling a persuasive landing page, be sure the elements that “pop” are [...]

Jan 03, 2017

Jedi Master Plugins

I have heard it said that WordPress does 80% of what 80% of businesses ever need from their websites. Nearly any additional functionality can be achieved using plugins. This extensive plugin system and the user-friendly, dashboard interface have made WordPress the most popular Content Management System (CMS) on the internet. I have been using WordPress […]

Nov 27, 2016